postheadericon An introduction to Digital Distribution Platforms

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Digital distribution platforms are the latest and most effective delivery systems in the market today. These are nothing but content delivery networks, over which online distribution takes place. These platforms revolutionized distribution systems.

Characteristics of online distribution

Online distribution is the custom of supplying products sans the use of physical media. The products supplied through online distribution are in digital forms. The buyer can download the products directly into gadget from internet. The product types are generally web objects, downloadable objects like media files, software, documents, real time media streams, applications and internet deliveries like routes and database queries.

Content delivery network

A content delivery network is nothing but a system of computers. It contains copies of data, placed at various points in the network. The purpose of placing data at various points is to exploit the bandwidth of the network.

Benefits of online distribution

The most basic feature of online distribution is the riddance of the roles of middlemen and agents from the business process. Usually to promote their products the market, the producers take the help of marketing agents or middlemen. But with the arrival of online distribution system, the producers can advertise their products directly to the customers.

Impacts of online distribution

Online distribution generated new business models. Apart from that it makes the products cheaper for the customers and the producer also gains substantially. It improved the distribution system by making it more flexible. Instead of releasing the whole products in one go the producer can release it part by part and at a much faster rate. As a result traditional retail businesses have come under tremendous pressure.
Some prominent online distributors are 7Digital, YouTube, CD Baby, Direct2Drive, DotEmu, INgrooves, etc.

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